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The Pop-Up Economy: India's Retail Space Crunch Is Quietly Rewriting the Model's Job
Behind the Scenes · Industry · Campaign · 5 min read

The Pop-Up Economy: India's Retail Space Crunch Is Quietly Rewriting the Model's Job

India's luxury brands cannot find space, so they are building temporary ones. The rise of pop-ups, kiosks and cafe activations is creating a booking type that did not exist five years ago.

The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map
Editorial · Industry · Campaign · 5 min read

The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map

As 73% of India's internet users go regional-language first, the ad market is moving beyond the metro runway, redrawing who gets cast, and where.

When Couture Leaves the Capital: India Couture Week Opens in Hyderabad
Industry · Runway · Fashion · 4 min read

When Couture Leaves the Capital: India Couture Week Opens in Hyderabad

For the first time in its history, India Couture Week steps outside Delhi, opening in Hyderabad at the Falaknuma Palace. Here is what that move means for models.

The Marketplace Runway: Where India's Model Careers Are Really Built
Industry · Campaign · Fashion · 4 min read

The Marketplace Runway: Where India's Model Careers Are Really Built

Paris gets the headlines, but with 27 global brands entering India in a year and 100-plus on Amazon this Prime Day, the marketplace is where careers are built.

Bollywood on the Couture Floor: What Manish Malhotra's Paris Debut Opens for Models
Industry · Runway · Fashion · 5 min read

Bollywood on the Couture Floor: What Manish Malhotra's Paris Debut Opens for Models

On July 8, 2026, Manish Malhotra becomes the first Bollywood couturier on the Paris Haute Couture calendar. For India's models, the runway just grew wider.

The Couture Floor Opens: Indian Design Steps Onto the Paris Schedule
Industry · Runway · Fashion · 4 min read

The Couture Floor Opens: Indian Design Steps Onto the Paris Schedule

As Paris Haute Couture Week opens July 6-9, Manish Malhotra makes his official-calendar debut and Indian couture claims the schedule, a new stage for the models who walk it.

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