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Insider

The journal.

News, insights, and stories from the world of AG Models.

Sabyasachi Returns to New York, and India's Runway Goes With Him
Industry · Runway · Fashion · 5 min read

Sabyasachi Returns to New York, and India's Runway Goes With Him

Seventeen years after his last New York show, Sabyasachi joins the official NYFW schedule for Spring/Summer 2027. For India's models, the calendar just widened.

The Bride Pays for the Runway: How Weddings Fund India's Global Fashion
Industry · Campaign · Fashion · 4 min read

The Bride Pays for the Runway: How Weddings Fund India's Global Fashion

India Couture Week closed in Delhi this week. Behind the global ambition sits the financier the cameras miss: the Indian bride, and the season she pays for.

When the Karigar Took the Bow at India Couture Week 2026
Industry · Runway · Fashion · 4 min read

When the Karigar Took the Bow at India Couture Week 2026

India Couture Week 2026 closed on a single idea: craft first. From the House of Rohit Bal's DASTKAR to Rahul Mishra's finale, here is what that shift means for models.

France's Luxury Houses Just Signed a Long Game With India
Industry · Campaign · Fashion · 5 min read

France's Luxury Houses Just Signed a Long Game With India

A quiet signing in Paris ties French luxury to India for the long term. Here is what a lasting commitment, not a one-off campaign, changes for models.

The Pop-Up Economy: India's Retail Space Crunch Is Quietly Rewriting the Model's Job
Behind the Scenes · Industry · Campaign · 5 min read

The Pop-Up Economy: India's Retail Space Crunch Is Quietly Rewriting the Model's Job

India's luxury brands cannot find space, so they are building temporary ones. The rise of pop-ups, kiosks and cafe activations is creating a booking type that did not exist five years ago.

The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map
Editorial · Industry · Campaign · 5 min read

The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map

As 73% of India's internet users go regional-language first, the ad market is moving beyond the metro runway, redrawing who gets cast, and where.

When Couture Leaves the Capital: India Couture Week Opens in Hyderabad
Industry · Runway · Fashion · 4 min read

When Couture Leaves the Capital: India Couture Week Opens in Hyderabad

For the first time in its history, India Couture Week steps outside Delhi, opening in Hyderabad at the Falaknuma Palace. Here is what that move means for models.

The Marketplace Runway: Where India's Model Careers Are Really Built
Industry · Campaign · Fashion · 4 min read

The Marketplace Runway: Where India's Model Careers Are Really Built

Paris gets the headlines, but with 27 global brands entering India in a year and 100-plus on Amazon this Prime Day, the marketplace is where careers are built.

Bollywood on the Couture Floor: What Manish Malhotra's Paris Debut Opens for Models
Industry · Runway · Fashion · 5 min read

Bollywood on the Couture Floor: What Manish Malhotra's Paris Debut Opens for Models

On July 8, 2026, Manish Malhotra becomes the first Bollywood couturier on the Paris Haute Couture calendar. For India's models, the runway just grew wider.

The Couture Floor Opens: Indian Design Steps Onto the Paris Schedule
Industry · Runway · Fashion · 4 min read

The Couture Floor Opens: Indian Design Steps Onto the Paris Schedule

As Paris Haute Couture Week opens July 6-9, Manish Malhotra makes his official-calendar debut and Indian couture claims the schedule, a new stage for the models who walk it.

Every City a Runway: India's First Travel Fashion Reality Show and the New Map of Discovery
Industry · Runway · Fashion · 5 min read

Every City a Runway: India's First Travel Fashion Reality Show and the New Map of Discovery

India's first travel fashion reality show turns ten cities into runways, signalling a new, decentralised path to discovery for the country's next generation of models.

When the Men's Shows Closed, India Was on the Map
Industry · Runway · Fashion · 5 min read

When the Men's Shows Closed, India Was on the Map

As the SS27 menswear shows wrapped in Milan and Paris, Indian designers and models were no longer the exception on the global runway. They had quietly become the story.

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