Sogand for Joules by Radhika

Let's talk about presence—the kind that doesn't just walk into a frame, it commands it.

SOGAND, one of AGMODELS' most effortlessly magnetic faces, is the star of the latest campaign for JOULES BY RADHIKA—a collection that speaks in whispers of elegance and shines with intention.

And Sogand? She doesn't just wear the pieces—she elevates them.

Shot in a mood that merges modern minimalism with timeless luxury, this visual story is more than a campaign—it's a conversation in style. The way Sogand moves, connects, becomes the moment… it's the art of modeling, mastered.

With every campaign, AGMODELS continues to shape the narrative of contemporary Indian modeling—curating talent that feels global, aspirational, and unshakably authentic.