When the Brief Says Move: Activewear Lands in India and Casting Changes
Fabletics is coming to Delhi with Reliance Brands, and a rack built for training, running, yoga and Pilates asks Indian models for a skill that stills never tested.
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Tagged: Campaign
SKIMS Comes to India, and the Casting Brief Changes With It
Reliance Brands is bringing SKIMS to Delhi and Mumbai. A body-first, size-inclusive label entering India asks something different of the models it books.
Sabyasachi Becomes a Company: What Going Corporate Means for Models
Aditya Birla Fashion is turning Sabyasachi into a formal company. Behind the paperwork sits a bigger commercial machine, and more structured work for models.
The Bride Pays for the Runway: How Weddings Fund India's Global Fashion
India Couture Week closed in Delhi this week. Behind the global ambition sits the financier the cameras miss: the Indian bride, and the season she pays for.
France's Luxury Houses Just Signed a Long Game With India
A quiet signing in Paris ties French luxury to India for the long term. Here is what a lasting commitment, not a one-off campaign, changes for models.
The Pop-Up Economy: India's Retail Space Crunch Is Quietly Rewriting the Model's Job
India's luxury brands cannot find space, so they are building temporary ones. The rise of pop-ups, kiosks and cafe activations is creating a booking type that did not exist five years ago.
The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map
As 73% of India's internet users go regional-language first, the ad market is moving beyond the metro runway, redrawing who gets cast, and where.
The Marketplace Runway: Where India's Model Careers Are Really Built
Paris gets the headlines, but with 27 global brands entering India in a year and 100-plus on Amazon this Prime Day, the marketplace is where careers are built.
The Other Runway: India's $39 Billion Beauty Boom Is Rewriting the Model's Job Description
As India's beauty market races toward $39 billion by 2030, the campaign, not the catwalk, is becoming the defining stage for the working model.
The House Ambassador Era: A New Summit for Indian Models
A single runway walk used to be the milestone. Now the year-long house ambassadorship is quietly rewriting what success looks like for Indian models.
Why Global Luxury Is Quietly Betting on India in 2026
Heritage houses are opening flagships in Delhi and Mumbai while Indian designers expand abroad. Inside the redrawn luxury map of 2026.
Homer for The House of Govinda
Homer fronts the new campaign for The House of Govinda.