The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map
As 73% of India's internet users go regional-language first, the ad market is moving beyond the metro runway, redrawing who gets cast, and where.
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Tagged: Campaign
The Marketplace Runway: Where India's Model Careers Are Really Built
Paris gets the headlines, but with 27 global brands entering India in a year and 100-plus on Amazon this Prime Day, the marketplace is where careers are built.
The Other Runway: India's $39 Billion Beauty Boom Is Rewriting the Model's Job Description
As India's beauty market races toward $39 billion by 2030, the campaign, not the catwalk, is becoming the defining stage for the working model.
The House Ambassador Era: A New Summit for Indian Models
A single runway walk used to be the milestone. Now the year-long house ambassadorship is quietly rewriting what success looks like for Indian models.
Why Global Luxury Is Quietly Betting on India in 2026
Heritage houses are opening flagships in Delhi and Mumbai while Indian designers expand abroad. Inside the redrawn luxury map of 2026.
Homer for The House of Govinda
Homer fronts the new campaign for The House of Govinda.
Sogand for Rajat Tangri
Sogand fronts a campaign pairing Rajat Tangri's designs with silver jewellery from The Royal Gallery Bangkok.
Sogand for Simpolo Tiles & Bathware
Sogand shot the new campaign for Simpolo Tiles and Bathware, presenting the Glyphstone and Alchimia collections.
Sogand for Joules by Radhika
Sogand fronts the latest campaign for Joules by Radhika.
Mark Fronts the TVC for Paperflite's HeySales Launch
Mark is the face of the launch TVC for HeySales, Paperflite's new product.
Mark and Artem for Spoke by Nishit Soni
Mark and Artem front the new campaign for menswear label Spoke by Nishit Soni.
Damoi for J.Hampstead
Damoi fronts a J.Hampstead menswear campaign in the label's zipper jacket and hoodie shirt.