When the Brief Says Move: Activewear Lands in India and Casting Changes
Fabletics is coming to Delhi with Reliance Brands, and a rack built for training, running, yoga and Pilates asks Indian models for a skill that stills never tested.
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Tagged: Industry
SKIMS Comes to India, and the Casting Brief Changes With It
Reliance Brands is bringing SKIMS to Delhi and Mumbai. A body-first, size-inclusive label entering India asks something different of the models it books.
Sabyasachi Becomes a Company: What Going Corporate Means for Models
Aditya Birla Fashion is turning Sabyasachi into a formal company. Behind the paperwork sits a bigger commercial machine, and more structured work for models.
Casting Season: The Quiet Weeks That Decide Who Walks New York
New York's September calendar is locked. Now comes the quieter, decisive part, casting season, and the widening space inside it for Indian models.
Sabyasachi Returns to New York, and India's Runway Goes With Him
Seventeen years after his last New York show, Sabyasachi joins the official NYFW schedule for Spring/Summer 2027. For India's models, the calendar just widened.
The Bride Pays for the Runway: How Weddings Fund India's Global Fashion
India Couture Week closed in Delhi this week. Behind the global ambition sits the financier the cameras miss: the Indian bride, and the season she pays for.
When the Karigar Took the Bow at India Couture Week 2026
India Couture Week 2026 closed on a single idea: craft first. From the House of Rohit Bal's DASTKAR to Rahul Mishra's finale, here is what that shift means for models.
France's Luxury Houses Just Signed a Long Game With India
A quiet signing in Paris ties French luxury to India for the long term. Here is what a lasting commitment, not a one-off campaign, changes for models.
The Pop-Up Economy: India's Retail Space Crunch Is Quietly Rewriting the Model's Job
India's luxury brands cannot find space, so they are building temporary ones. The rise of pop-ups, kiosks and cafe activations is creating a booking type that did not exist five years ago.
The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map
As 73% of India's internet users go regional-language first, the ad market is moving beyond the metro runway, redrawing who gets cast, and where.
When Couture Leaves the Capital: India Couture Week Opens in Hyderabad
For the first time in its history, India Couture Week steps outside Delhi, opening in Hyderabad at the Falaknuma Palace. Here is what that move means for models.
The Marketplace Runway: Where India's Model Careers Are Really Built
Paris gets the headlines, but with 27 global brands entering India in a year and 100-plus on Amazon this Prime Day, the marketplace is where careers are built.