Editorial · Insider Tags · AG Models

The Mother-Tongue Market: India's Vernacular Advertising Boom Is Redrawing the Casting Map

As 73% of India's internet users go regional-language first, the ad market is moving beyond the metro runway, redrawing who gets cast, and where.

AGMODELS•July 18, 2026•5 min read

Editorial Industry Campaign

Cannes 2026: India Walked In Wearing Its Own Story

As the 79th Cannes Film Festival closes, India's red carpet moment belonged to homegrown craft, handloom and the saree, a shift with real meaning for the country's fashion industry.

AGMODELS•May 27, 2026•4 min read

Editorial Industry Fashion

Urban Classic: Allen in Red and Black

An editorial with Allen: black tailoring against a weathered red doorway. Photography by Zubin, production by Azor.

AG Models•December 25, 2025•1 min read

Editorial Behind the Scenes

Artem by Subi Samuel

Artem shot an avant-garde editorial with photographer Subi Samuel.

AG Models•June 3, 2025•1 min read

Editorial Fashion

Allen in ELLE India for Rocky Star's RIVAAR

Allen fronts Rocky Star's RIVAAR couture campaign, published in ELLE India.

AG Models•March 28, 2025•1 min read

Editorial Campaign Fashion

Amos by Subi Samuel

A new editorial pairs Amos with photographer Subi Samuel.

AG Models•March 1, 2025•1 min read